Antonio Neto

Antonio Neto is a Senior Conversion Rate Optimization Manager with 15 years of experience in e-commerce and web analytics. Currently at adidas, they lead cross-functional teams in identifying opportunities to enhance conversion rates through data-driven strategies and A/B testing. Previously, Antonio held roles at Dell as a Global Content Developer and A/B Campaign Manager. They have also worked as a Web Performance Manager at 3YZ and a Product Owner at Chaordic. Antonio holds an MBA in People Management from Fundação Getulio Vargas and a B.A. in Advertising and Marketing from Escola Superior de Propaganda e Marketing.