Bárbara Ikari has over 10 years of experience in marketing, with 7 years in major FMCG companies such as Mars and HEINEKEN, and 4 years at adidas Brazil, where they currently serve as Senior Manager of CTC Sports. They held various roles in sales administration, sales intelligence, and marketing, developing a broad perspective and a collaborative spirit. Bárbara's educational background includes a Bachelor's degree in Food Engineering from Universidade Estadual de Campinas and an MBA in Marketing from USP/Esalq. Passionate about diversity, sustainability, and women's empowerment, they are dedicated to transforming lives through sports.
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