Bas Bunck

Bas Bunck has extensive experience in digital merchandising and consumer experience across prominent organizations in the eCommerce sector. Currently serving as the Director of Consumer Experience and Digital Visual Merchandising at adidas since June 2019, Bas focuses on conversion optimization and improving consumer experiences through strategic digital merchandising. Prior to this role, Bas held senior positions at Reebok and Coolcat, where responsibilities included managing digital merchandising, content strategies, and email marketing campaigns. Experience also includes positions at Philips Consumer Lifestyle, where Bas contributed to the online merchandising efforts of the Global Flagship Store, and internships that provided foundational skills in marketing and content coordination.