Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for fitness athletes around the globe.

Consumer Goods

Reebok

Jason Silva is currently the Manager of Global PR & Brand Marketing at [Reebok](/org/reebok). Prior to this, they were with Schutt Sports for just over a year as their Business Development Manager. Jason was responsible for developing sales and marketing strategies for institutional accounts and promoting Schutt products to area youth leagues, high schools, colleges, and professional teams while selling alongside dealer network. Jason also communicated directly with support staff at company headquarters to increase business and drive company revenue. Jason assisted in sales forecasting and performance goal setting while at Schutt Sports. 

Before Schutt Sports, Jason was an Account Executive at CGPR for just over three years. Jason started out as an Intern - Assistant PR Account Coordinator at CGPR and then became a Segment Marketing Intern at Energy Bits before taking on the role of Camp Director at Skyhawks Sports Academy.

Jason Silva has a Master of Business Administration (MBA) from [Endicott College](/org/endicott-college) in Entrepreneurship/Entrepreneurial Studies and a Bachelors from [Endicott College](/org/endicott-college) in Sport Management Major.

Jason Silva reports to Caroline Machen, VP, Global Marketing.

Jason Silva

Chris leads [Reebok](/org/reebok)’s U.S. Retail and Wholesale organization, in efforts to grow its business in the critical U.S. market. He is a member of [Reebok](/org/reebok)’s executive leadership team and reports directly to [Reebok](/org/reebok) President Matt O’Toole.
 
A 25-year [Reebok](/org/reebok) veteran, Chris is an experienced leader and industry expert. Prior to his current role, he directed and managed [Reebok](/org/reebok) Western Europe, and was responsible for driving [Reebok](/org/reebok) business across the Western European markets. Under his leadership, Western Europe became the brand’s fastest growing market in 2015 and 2016. Prior to his role in Western Europe, as the Head of [Reebok](/org/reebok)’s Training business unit, he was a key player in building the successful partnership with CrossFit, one of the fastest growing fitness movements in the world, and elevating [Reebok](/org/reebok) as an authentic fitness brand.
 
Chris holds a BS in Marketing from the [University of Rhode Island](/org/university-of-rhode-island). Before joining [Reebok](/org/reebok), Chris worked in sales for Footlocker, Inc. He is an avid CrossFitter.

Chris Froio

Erika oversees Global Brand Strategy, the Transformation Office and Business Operations at [Reebok](/org/reebok), responsible for enabling the creation of the world’s best fitness products and operational excellence. She leads strategic initiatives and supports horizontal product and process innovation. Erika reports directly to [Reebok](/org/reebok) President, Matt O’Toole. She serves on the [Reebok](/org/reebok) executive leadership team as well as well as the adidas Extended Leadership Group (ELG).

Erika is an experienced leader with a long history in the sporting goods industry. She is passionate about people and sustainability, believes in creativity and collaboration to improve business results. In her career, she has worked in Operations Strategy, Project Management, Sourcing and Product Development.

Erika has been with adidas since 2004. Most recently, she served as VP of Accessories and Gear Sourcing in Hong Kong. In this position, she managed 64 suppliers across 15 countries with a team of 100 sourcing professionals and created a dynamic environment for the A&G team. She has also served the company as VP Sourcing Operations Apparel, optimizing development and production allocation for 300 + million pieces of Apparel globally.

Erika holds a BSc in Textile and Apparel Management from University of Applied Sciences Niederrhein, Moenchengladbach, Germany, and an MBA in International Management from the University of Philadelphia.

Erika is passionate about knitting, and to keep balance, enjoys running, hiking and yoga.

Erika Swan

Keith serves as [Reebok](/org/reebok)’s Associate General Counsel and has been an in-house attorney with [Reebok](/org/reebok) International Ltd. for 20 years. He leads a team of 5 attorneys and 7 staff as part of the Global Legal Department which is responsible for all employment law and human resources counseling. Keith also acts as the Local Compliance Officer for [Reebok](/org/reebok) and adidas Canada, and is a member of [Reebok](/org/reebok)’s senior leadership team.

Prior to his current role, Keith was responsible for all legal matters pertaining to [Reebok](/org/reebok)’s former hockey subsidiary, CCM Hockey. Keith served on the Hockey Executive Team and was their global Head of Human Resources from November 2008 until it was divested in September 2017.

Prior to joining [Reebok](/org/reebok), Keith worked as an associate in the Labor & Employment Departments of two large Boston law firms: Mintz, Levin, Cohn, Ferris, Glovsky & Popeo and Choate Hall & Stewart.  Keith obtained his law degree from the Duke University School of Law in Durham, North Carolina, and undergraduate degree in political science and economics from [Brown University](/org/brown-university) in Providence, Rhode Island.

Keith Wexelblatt

Todd leads and oversees all [Reebok](/org/reebok) product. He is a member of [Reebok](/org/reebok)’s executive leadership team, as well as the adidas Extended Leadership Group (ELG), which is comprised of leaders across both the adidas and [Reebok](/org/reebok) brands. He reports directly to [Reebok](/org/reebok) President Matt O’Toole.

Prior to his current role, Todd led [Reebok](/org/reebok)’s Classics Business Unit from 2011-2018. During his tenure overseeing [Reebok](/org/reebok) Classics, he reorganized the organization, implemented a new product, go-to-market and marketing strategy, resulting in seven years of consistent growth. Before taking over the Classics BU, he served as Head of [Reebok](/org/reebok)’s Global Sports Marketing Division, overseeing budget, activation, contracts and relationships with more than 700 athletes and artists including Allen Iverson, Yao Ming, Peyton Manning, David Ortiz, Jay-Z, 50 Cent, Lil’ Wayne, and Nelly.

A 28-year [Reebok](/org/reebok) veteran, Todd has held many positions including product development and manufacturing, product merchandising, and sports and entertainment marketing. Todd has worked in the U.S. and overseas, including an assignment at the company’s Korean Development Center managing the materials production process of high-profile product before coming back to the U.S. as Director of Basketball and Marketing.

Todd holds a BA in film and television from [Ithaca College](/org/ithaca-college) He is married and has four children. He’s an avid boxer and basketball player and occasional Crossfitter.

Todd Krinsky

As Vice President of HR, Lenka drives HR strategy design and implementation across the global [Reebok](/org/reebok) organization. She is a part of the [Reebok](/org/reebok)’s senior team. 
 
In her role, Lenka is responsible for ensuring that [Reebok](/org/reebok) puts its employees at the heart of everything the company does. She directs the HR strategy, ensuring a consistent employee life cycle experience through best-in-class HR initiatives, programs and activities.
 
Prior to joining [Reebok](/org/reebok), Lenka worked in various roles in the financial industry, including Vice President HR for [State Street](/org/state-street). Her exhaustive experience spans across all aspects of human resources, particularly HR strategy, employee relations, compensation and analytics, organizational development, change management and talent management.
 
Lenka loves running, skiing, hiking and practices yoga most days. She loves spending time with her two children and exposing them to different parts of the world through her other passion, travel.
 
Lenka holds an MS in Organizational Psychology from [American University](/org/american-university), and an MS and BS in Economics and International Relations from the University of Economics Prague.

Lenka Patten

As a member of [Reebok](/org/reebok)’s senior leadership team, Cory manages and directs financial strategy and operations for the [Reebok](/org/reebok) Brand. 

In this role, Cory is responsible for driving operational efficiencies while simultaneously focusing on revenue growth.  His scope encompasses [Reebok](/org/reebok) Global Brand Finance, [Reebok](/org/reebok) U.S. Market Finance and Operational Execution.  An 8-year [Reebok](/org/reebok) veteran, Cory has previously worked in a variety of roles leading Commercial, Business Unit, Go-to-Market and Marketing finance functions.

Prior to joining [Reebok](/org/reebok), Cory worked at AHOLD, a publicly traded, international retailer based in the Netherlands.

Cory graduated from Boston College Carroll School of Management with a degree in Business Management and concentration in finance.  In his free time, Cory enjoys spending time with his family and attending [New England Patriots](/org/new-england-patriots) games where he has been a season ticket holder since 1993. 

Cory Silveira

As Vice President, Marketing and DBC, Matt Blonder oversees [Reebok](/org/reebok)’s global marketing and digital strategy, as well as the e-Commerce business. Matt is a member of [Reebok](/org/reebok)’s executive leadership team and reports directly to [Reebok](/org/reebok) President Matt O’Toole.
 
Since joining the brand in 2017, Matt has built a framework for sustainable growth and delivered significant impact. Some of his accomplishments include the overhaul of [Reebok](/org/reebok)’s digital consumer experience and complete redesign of [Reebok](/org/reebok).com, as well as the launch our first loyalty program, ‘Reebok Unlocked.’ As a result of this consumer-driven focus, the US digital business has achieved consecutive high double-digit growth.
 
With 18+ years across retail and digital, Matt has a unique perspective in the industry. At [Reebok](/org/reebok), he is implementing a progressive digital-first marketing model, which will enable [Reebok](/org/reebok) to move faster and speak to the consumer in a more impactful way. Matt has also made contributions beyond his remit in his short time at [Reebok](/org/reebok) – as an advocate for diversity and inclusion, Matt established our LGBTQ employee resource group (Colorful Soles) and is an executive sponsor. Prior to joining [Reebok](/org/reebok), Matt was Vice President of Digital Experience at [Barnes & Noble](/org/barnes-noble). 
 
Matt holds a BA in Psychology, Business and Anthropology from Washington University in St. Louis. Colorado-born, he has had a lifelong love for sailing, has been practicing yoga for 12 years, and loves dogs. He is an avid traveler.

Matt Blonder

A 25-year veteran of the sports apparel and equipment industry, Matt O’Toole is the Global Head of the [Reebok](/org/reebok) brand. In his role, Matt is responsible for [Reebok](/org/reebok)’s strategy, product, marketing and business around the world.
 
At [Reebok](/org/reebok), Matt has pioneered the company’s return to its fitness and training roots, focusing on women as key driver of the new fitness movement. He oversaw the [Reebok](/org/reebok) HQ move to Boston, to an urban location that nurtures the company’s start-up spirit, spurs innovation and allows every employee to unleash their creativity.
 
Matt also serves on the adidas Core Leadership Group (CLG), supporting the adidas Executive Board in all commercial activities of both the adidas and [Reebok](/org/reebok) brands. He also sits at the board of OneGoal. OneGoal’s mission is that college graduation should be a reality for all high-school students.
 
During his tenure at [Reebok](/org/reebok), Matt has forged alliances with organizations such as CrossFit, the world’s fastest growing fitness movement; Les Mills, the largest provider of group fitness classes and programming; UFC, the world’s leading mixed martial arts organization, and [Ragnar Relay](/org/ragnar-relay), the largest overnight running relay series in the United States. These partnerships and a renewed commitment to product innovation have established [Reebok](/org/reebok) as the new thought leader in the fitness industry and resulted in a turnaround of [Reebok](/org/reebok)’s business globally, with growing sales and profitability.
 
Matt holds an MBA from the JL Kellogg School of Management at [Northwestern University](/org/northwestern-university). He is an avid CrossFitter and runner, and an overall fitness fanatic. In the summer of 2012, Matt summited Mt. Kilimanjaro in Tanzania with his son to raise money and awareness for [Reebok](/org/reebok)’s Social Purpose Platform, BOKS.*

Matthew H. O'Toole

Ron started his career as a CPA at Arthur Anderson, but has spent +15 years in supply chain management with [Reebok](/org/reebok).

Ron Adjami

Neal Taylor is [Reebok](/org/reebok)’s Vice President, Global Market Interface, responsible for ensuring consistency in product, communication and marketing across the globe. He serves as the head liasson between markets’ business and marketing activation leads with global. He is a member of the brand’s senior leadership team and reports directly to [Reebok](/org/reebok) President, Matt O’Toole.

Since joining [Reebok](/org/reebok) in 2007, Neal has held several leadership positions including Vice President, Brand Direction U.S., Vice President Go-to-Market and also served as the interim General Manager of the Classics Business Unit. Earlier in his career, he worked in sports marketing and oversaw the execution of events including the Olympics Games, UEFA Champions League and various marathons in Asia and Africa. Simultaneously, he also played professional rugby.

Neal holds a Bachelor of Arts from the University of Manchester. He lives with his family in Dover, Massachusetts.

Neal Taylor

Kerby is [Reebok](/org/reebok)’s Vice President, Creative Direction, responsible for providing creative leadership across all design disciplines. He serves on the [Reebok](/org/reebok) senior leadership team and reports directly to [Reebok](/org/reebok) brand president Matt O’Toole. 

With over 15 years’ experience in the fashion industry, Kerby has built a career and reputation as an innovative artist and leader with bold and fresh ideas. He works closely with [Reebok](/org/reebok)’s product, global marketing and development teams to ensure the brand’s design strategy is consistently implemented across all touchpoints.

After working in fashion for over a decade, Kerby founded his own label, Pyer Moss in 2013. In 2018, [Reebok](/org/reebok) and Pyer Moss launched their first collaboration – a fusion of Pyer Moss’ contemporary style with [Reebok](/org/reebok)’s athletic heritage.

A highly sought-after creative visionary, Kerby has been recognized globally for his talent including the CFDA Award for “American Menswear Designer of the Year” and Harlem’s Fashion Row “Designer of the Year” in 2020. In 2019, he was named Foorwear News’ “Person of the Year,” and listed on TIME’s 100 Next list, credited as an emerging leader shaping the fashion industry and future. Pyer Moss was given the FGI “Rising Star” award in the menswear category in 2014, and he was a finalist in the DHL “Exported Prize” presented by IMG Worldwide.

Kerby holds a B.A. in Entrepreneurship from [Hofstra University](/org/hofstra-university).

Kerby Jean-Raymond

Tom Burrow

Brendan leads [Reebok](/org/reebok)’s global product operations across footwear, apparel and accessories. He reports directly to Martin Shankland, [Adidas](/org/adidas) Executive Board Member (Global Operations). 

As [Reebok](/org/reebok)’s Global Product Operations leader, Brendan is charged with developing the best-in-class product, in coordination with [Reebok](/org/reebok)’s marketing, design and innovation teams. Brendan and his team are responsible for delivering innovative and performance-led products for the consumer on-time, and at the right value. 

Previously, Brendan served in operations roles with P&G (Gillette), Raytheon, and [New Balance](/org/new-balance), where he held roles in supply chain, manufacturing and product development. Earlier in his career, Brendan served in the United States Military with deployments to Iraq and Afghanistan.

Brendan holds a Bachelor of Arts in Management & Systems Engineering from the United States Military Academy (West Point). He and his wife Jill have three children. 

Brendan Melly

As the Vice President, Global Marketing, Caroline is a member of [Reebok](/org/reebok)’s executive leadership team and is responsible for Brand Communications and Storytelling, Advertising and Marketing Operations, Partnerships, Communications & Media Planning, Social Media, Events and Public Relations. 

With over 16 years of experience in brand marketing, digital marketing and social media, Caroline has a strong background developing 360 ROI-driven marketing programs, strategizing and executing Direct-to-Consumer, omni-channel marketing initiatives, as well as establishing and fostering high performance teams. She specializes in creating online content and developing the seasonal go-to-market plan to align with the brand vision and support business goals.

Caroline is a strong leader with a clear vision and is tenacious in pursuit of results. Since joining [Reebok](/org/reebok) in 2017, she’s held several senior marketing roles, including Sr. Director, Brand Comms for both Classics and Performance, and most recently as the Sr. Director, Global Brand Marketing and Operations.

Prior to [Reebok](/org/reebok), Caroline lived in New York City and held various brand marketing roles at [Ralph Lauren](/org/polo-ralph-lauren), Martha Stewart and Time Inc., where she developed and executed ROI-driven marketing programs.

Caroline holds a Bachelor of Arts in Political Science from [Colgate University](/org/colgate-university).

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