Bianca Plag

Global Director Communities & Culture Running, BU Running

Bianca Plag has nine years of experience in strategy and marketing, primarily within the global running industry. They have held various roles at adidas, including Global Director of Communities & Culture for Running and Senior Manager of Strategy Planning for Business Development in Latin America. They demonstrated a strong focus on consumer insights and organizational culture, and possess a proven track record of delivering impactful presentations and executing projects. Bianca completed a Master's degree at the University of Erlangen-Nuremberg and two Bachelor of Science degrees at Leopold-Franzens Universität Innsbruck.

Location

Amsterdam, Netherlands

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