Bjorn Roest

Bjorn Roest is an experienced professional in digital analytics and data governance, currently serving as a Senior Product Owner for Customer Analytics at adidas since December 2013. Roest has held various roles within adidas, including Product Owner of B2B Data & Analytics and Data Governance Expert. Prior experience includes positions as Digital Performance Manager at Vodafone Nederland, responsible for website performance, and Interim Site Quality Analist at Thomas Cook, focusing on conversion and site performance issues. Roest's early career includes roles in website analysis and web analytics consulting for organizations such as Thomas Cook Nederland, Prisma IT, and Lost Boys. Academic credentials include a degree from HU University of Applied Sciences Utrecht.