Adidas
Carlos Costa is an accomplished professional with extensive experience in the field of data and analytics. Currently serving as the Director of Data & Analytics Hub and previously as the Director of Data Engineering Foundations at adidas, Carlos has demonstrated leadership in managing complex data initiatives. Carlos has also held roles as a Lead Data Engineer and Senior Big Data Engineer, and has served as an Invited Professor at the University of Minho, teaching Big Data, Data Science, and Systems Integration. In addition, Carlos has worked as a consultant in Big Data and as an R&D Engineer in Big Data Analytics at relevant institutions. Carlos completed a PhD in Information Systems and Technologies focusing on Big Data and Data Science, and holds an Integrated Master’s Degree in Engineering and Management of Information Systems from the Universidade do Minho.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.