Daniela Hirschfelder is a results-oriented leader with a strong product background and entrepreneurial spirit. Daniela served in various managerial roles at adidas, including Senior Manager of Running & Credibility Sports, where they led teams across multiple sports disciplines. Daniela founded Kekuma UG in 2019, further showcasing their entrepreneurial expertise. Daniela's education includes specialized training in footwear design and manufacturing, along with ongoing studies at the Adidas - Fit to Lead program.
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