Dr. Daniel Maderer currently serves as the Senior Director of Brand Partnership Insights at adidas, leading a global team to enhance partner investment decisions through data-driven insights and KPI frameworks. With a strong foundation in digital analytics from previous roles at adidas, Dr. Maderer has consistently enabled stakeholders to harness the power of data for strategic decision-making across various digital touchpoints. Prior experience includes directing international business development at SLC Management GmbH, extensive research in sports management at FAU Erlangen-Nürnberg, and various positions in finance and project management at organizations such as FC Schalke 04 and PUMA AG. Dr. Maderer's educational background features a diploma in Business Management and Sports Management from the University of Erlangen-Nürnberg and Lund University.
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