Erika W. has a diverse and extensive work experience in various industries and roles. Erika started their career at Google as the Group Director of The Zoo and Emerging Business Development, where they worked with major advertisers on digital-first communication strategies for various consumer launches. Erika then moved to Uber as the Head of Brand Relevance, leading brand transformation and partnership strategies. Erika later served as the Head of Global Brand Marketing at PayPal, where they pioneered a purpose-driven strategy and developed new products. Erika also took on advisory and investor roles at Huckleberry Studio and Bored Ape Yacht Club. Recently, Erika has been working as an Advisor for RIVET, Salesforce Web3 Studio, and tonies®, while also holding the position of Marketing & Metaverse Advisor at DPAA.
Erika W. completed their education at Harvard Business School Executive Education in 2018. Prior to that, they attended Chapman University, where they pursued a degree in Business Administration with a specialization in Business Marketing & Management.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.
