Eugene Karasev is a marketing lead at adidas for the MENA region and former CIS countries, recognized for their creative and strategic brand-building skills with over 14 years of experience. Previously, Eugene held various positions at adidas, including Senior Brand Director, where they led brand teams across multiple subsidiaries and contributed to major global events. Their experience also includes roles at TBWA\Moscow and McCann Worldgroup, showcasing their expertise in strategic planning. Eugene holds a Bachelor's degree in Sociology from Russian State University of Humanities and is an advocate for innovation and positive change in the industry.
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