Fadie El-sayed

Fadie El-sayed is a seasoned retail leader with over 17 years of experience, including more than 13 years at Adidas. Currently serving as the Brand Flagship Store Director at Adidas, Fadie is responsible for overseeing a team of over 70 individuals across various functions, including visual merchandising, operations, marketing, and activation. Previously, Fadie held roles such as Retail Store Manager Multilocation and Store Manager at Adidas, as well as a Floormanager at BESTSELLER. Fadie is committed to fostering a people-first culture in sport and fashion retail. Fadie is also pursuing a degree in Bauzeichner at OSZ Bautechnik II.