Federico Borsani

Federico Borsani is the Sr. Director of Sales at adidas, where they create and execute channel strategies to achieve financial growth while developing strong relationships with key retailers. Previously, they held various leadership roles at adidas, including Sr. Director Supply Chain and Business Development Director, demonstrating expertise in supply chain strategies and operations management. Prior to joining adidas, Federico was a Director of Business Development at Guedikian Impresores S.A. and held several managerial positions at Godrej Consumer Products Limited, where they managed production planning, purchasing, and internal auditing processes. Federico earned a degree in Industrial Engineering from Universidad Nacional de La Plata and a postgraduate degree in logistics from Universidad de Belgrano.