Fei Hong is currently the Global Manager of Digital Commerce for Outdoor at adidas, a position held since 2022. Prior to this, Fei gained experience as an Online Marketing Manager at mytheresa.com, where they focused on affiliate and influencer marketing as well as business data analysis. Fei also served as a Marketing Project Assistant at L+H AutomobilConsult GmbH from 2015 to 2018 and led teaching research for overseas projects at New Oriental Education & Technology Group in 2013-2014. Fei earned a Master's degree in North American Studies from Friedrich-Alexander-Universität Erlangen-Nürnberg between 2014 and 2017.
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