Fei Xue is a retail business leader with extensive experience in the Southeast Asia and China markets. They held various roles at adidas from 2022 to 2024, including Director of Business Development and Director of Strategic Performance Management, after serving as a Regional Merchandise Planner and Lead for Merchandising Operations at Levi Strauss & Co. from 2016 to 2018. Previously, they worked as Planning Lead for APAC Travel at Groupon Asia Pacific from 2013 to 2016. Fei Xue earned a Bachelor’s degree in the Application of Foreign Languages - International Commerce from Université de Toulouse-le-Mirail and studied French Language and Literature at Nanjing University.
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