Felix Laser is a director of strategy and head office global operations at adidas, bringing an innovation-focused approach to the sports industry. With experience as a tracking operator at KINEXON and significant roles in global brand strategy and business development at adidas, Felix has developed a strong foundation in sports analytics and technology. Felix earned a Bachelor of Science in Sports Engineering and a Master of Science in Human Movement Science from Technische Universität Chemnitz. Felix has also contributed to professional sports through internships and research projects centered on performance data and tracking systems.
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