Frank Brucksch

Frank Brucksch has extensive experience in digital strategy and business development at adidas, serving as Senior Director of Digital Strategy since January 2004, where responsibilities include defining the digital and e-commerce strategy in alignment with corporate objectives. Previous roles include Director of Digital Business Development, where Frank developed frameworks for sustainable growth and assessed new business opportunities, and Director of Originals Concept to Consumer Direct-to-Consumer, overseeing flagship store openings in key cities worldwide. Frank has also held senior roles in go-to-market strategy and retail management, contributing to initiatives such as range segmentation and price harmonization across categories. Prior to adidas, Frank gained experience through internships at Volkswagen Consulting and WestLB Panmure. Frank holds a Diplom Ökonom in Economics from Universität Witten/Herdecke and studied at Copenhagen Business School.