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Franziska Stelzer

Senior Manager Corporate Reporting at Adidas

Franziska Stelzer is an experienced finance professional currently serving as Manager OPEX Finance FP&A EMEA at adidas since March 2024. Previously, Franziska held the position of Controller at Melitta Group from December 2021 to November 2023 and worked as a Finance Associate and Financial Analyst at Hubert Burda Media between July 2019 and February 2022. Earlier experiences include roles at DB Regio AG as a Student trainee in Operating controlling, and at DATAlovers AG in Data analysis. Franziska gained auditing experience through internships at PwC Singapore, EY, and PwC Deutschland. Additional experience includes a business controlling internship at Continental and an audit internship at KPMG. Educational qualifications comprise a Master of Science in Business Administration and Management from Johannes Gutenberg University Mainz, a Bachelor of Science in Wirtschaftsingenieurwesen from FAU Erlangen-Nürnberg, and study experiences at Universitas Udayana and Rennes School of Business.

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Adidas

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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.