Genoveva Wong

Genoveva Wong is a seasoned professional with extensive experience in digital commerce and brand activation within the athletic apparel industry. Currently serving as the LAM Digital Partner Commerce Director at adidas, Genoveva is responsible for a team of 25 and oversees a digital business valued at 500 million euros. Previous roles include Global Digital Experience Director for Reebok, where Genoveva led digital planning and consumer engagement initiatives, achieving significant revenue growth and increased user-generated content. Throughout a diverse career, Genoveva has demonstrated success in driving marketplace business development, optimizing brand strategies, and improving operational efficiency, earning multiple industry awards and recognition. An alumnus of prestigious institutions such as Duke University and Harvard University, Genoveva holds advanced degrees in engineering management and business administration.