George Barlas is a Senior Manager in Global Digital Marketing at adidas, where they are focused on digital transformation and marketing strategies. They previously held roles such as Senior Manager of Global Digital Content and Senior Digital Activation Manager, overseeing significant campaigns and establishing best practices across various markets. George has experience as a Digital Marketing Manager at FrieslandCampina and a Creative Copywriter at Ogilvy & Mather, contributing to high-impact brand initiatives. They earned a Master of Arts in Creative Media Enterprises from the University of Warwick and a Bachelor of Arts in Culture, Media & Communication from the University of Surrey.
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