Adidas
Giovanna Ciappina currently serves as a Senior Specialist in Brand Communications for Football and Motor Sports at adidas since August 2025. Prior to this role, Giovanna was a Marketing Coordinator at Fanatics, where responsibilities included developing marketing strategies, managing campaigns, and engaging with the collector community. Previously, Giovanna held a Coordinator position at Redibra and worked in various marketing roles, including at MSP - Mauricio de Sousa Produções, where responsibilities involved brand expansion and partnership negotiations. Giovanna's career trajectory also includes early roles at Antaris Foodsbrands and Johnny Rockets, along with a significant work exchange experience at Walt Disney World. Giovanna holds an MBA in Marketing from FGV - Fundação Getulio Vargas and a Bachelor’s degree in Business Administration from Universidade Presbiteriana Mackenzie.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.