Giuseppe Pianese

Giuseppe Pianese is a seasoned professional in digital marketing and activation, currently serving as the Digital Activation Manager at adidas since January 2022, where responsibilities include managing seasonal digital projects and ensuring effective communication between Business Units and Markets. Prior to adidas, Giuseppe held roles at exito GmbH & Co. KG as an Account Manager and Junior Account Manager in Online Marketing from January 2018 to December 2021. Giuseppe's early experience includes a position as Social Media Marketing Manager for a project with the University of Pisa, focusing on enhancing the digital presence of a non-profit organization, and a role as Market Research Consultant for IKEA. Giuseppe holds a Master's degree in Marketing and Market Research from Università di Pisa and a Bachelor of Business Administration from Università degli Studi di Napoli Federico II, along with a semester abroad at Technische Hochschule Ingolstadt in Marketing and International Retail Marketing.