Gordon Black

Gordon Black is currently the Director of Paid Media Measurement at adidas, where they leverage their expertise in advanced analytics to enhance media strategy for a diverse portfolio of brands. Previously, Gordon served as Head of Media Strategy and Performance at Sky, optimizing marketing investments and leading a top econometrics department. Earlier in their career, Gordon held multiple roles at Ohal, including Associate Director, where they honed their skills in econometric analysis and stakeholder relations. Gordon earned a BA (Hons) in Advertising, Economics and Marketing from Lancaster University.