Henrique Lorensini has a robust background in sports management and marketing, beginning with an internship in marketing at Total Player in 2018, where responsibilities included matchday operations and social media content creation for football clubs like Ituano FC and Juventus. From November 2021 to March 2023, Henrique served as a Digital Rights Manager at Athletia Sports, focusing on content protection for major sports tournaments and social media monitoring. In 2024, Henrique joined adidas as an Assistant Product Manager after a role as a Product Management Intern. Previous experience also includes scouting and player relations at Think Ball & Sports Consulting, where responsibilities encompassed player evaluations, database management, and market strategy. Henrique holds a Bachelor's degree in Sport Science from Universidade de São Paulo and is completing a Master's degree in Sport Management from Deutsche Sporthochschule Köln.
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