Ilka Petersen

Ilka Petersen is a seasoned professional in the field of brand partnerships and communications, currently serving as Senior Manager Licensing Brand Partnerships at adidas since November 2016. In this role, Ilka manages global licensing partnerships for adidas Specialist Sports, overseeing the distribution and sales of licensed products while developing strategic business plans. Prior to this position, Ilka successfully managed the communication strategy between adidas and Juventus FC, leading multi-channel campaigns and coordinating activations in various markets. Ilka's career began with a functional trainee program at adidas Football, complemented by internships at JANSSEN GOUTTE Werbeagentur GmbH, BSH Bosch and Siemens Home Appliances Group, Bigpoint GmbH, and prima events gmbh. Educational achievements include a Bachelor's degree in International Communication from Hanze University and a Higher School Certificate from Wichern-Schule, Hamburg.