Ionut Rovin Popescu

Ionut Rovin Popescu currently serves as the Director of Product Ownership and Data Science at adidas as of September 2024. Previously, from January 2024 to May 2024, Ionut held the position of Director of Data and Analytics AMEA at Mondelēz International. Ionut's extensive experience at adidas spans nearly a decade, during which roles included Director of Data and Analytics APAC, Director of Digital Analytics, Senior Manager of Data Analytics, Manager of Data Analytics, Senior Business Analyst, and Business Analyst. Prior to adidas, Ionut worked as an Analytical CRM Expert at Makro Belgium NV and as a CRM Analyst at METRO AG. Ionut's career began at Metro Cash and Carry, where responsibilities included Marketing & Statistics Process Coordinator, and included a role as CRM Specialist Field Force at Sanofi.