Irene Dada

Irene Dada is a seasoned professional with extensive experience in product ownership and marketing, currently serving as the Director of Product Ownership at adidas since June 2017, focusing on CRM, content syndication, and product data management. Irene has held multiple senior product owner roles centered around CRM and personalization, emphasizing digital communications and AI-based dynamic content. Prior to adidas, Irene led organic marketing efforts and specialized in off-page SEO at Tripaneer, and held various marketing and communication roles across several companies, including as co-founder of artisan food business PIZCA taller gourmet. Irene holds a Master's degree in Marketing and Commercial Management from EAE Business School and a Bachelor's degree in Communication from Universidad de las Américas Puebla.