Ivana Micin

Ivana Micin is a seasoned marketing professional with extensive experience in retail marketing and brand activation, currently serving as the Retail Marketing Activation Senior Manager for South East Europe at adidas since April 2008. Ivana's role focuses on optimizing brand impact, sell-out, and profitability across a network of 110 stores in 11 countries, while also overseeing a team of six members. Previous positions include Brand Marketing Activation Manager for Croatia, Slovenia, and Kosovo, as well as marketing specialist for multiple countries during the launch of adidas's subsidiary in Zagreb. Prior to adidas, Ivana held significant marketing roles at Anamarija Company and Siemens, where responsibilities included strategic marketing planning and corporate communications across Central and Eastern Europe. Ivana holds multiple degrees from the University of Zagreb and has a background in public relations. Additionally, Ivana is a member of adidas's Diversity, Equity, and Inclusivity internal team.