James Collins is a seasoned professional in the sports and lifestyle industry, with over twenty years of experience driving sales growth and building strong relationships. They held the role of Senior Key Account Manager at adidas from 2016 to 2021 and served as Sales Director across various companies, including JD and Sports Direct. Previously, James worked as a Store Manager at Intro Menswear LTD and as a Floor Manager at House of Fraser, where they implemented customer service strategies and drove sales performance. James also contributed significantly to the brand development of Creative Recreation during their tenure at 2 Squared Agency. They graduated with 11 GCSEs from Haslingden High School.
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