Jeff McDonell

Jeff McDonell is an experienced marketing professional with a strong background in sports marketing and communication. As the Director of Sports Marketing at adidas since September 2005, Jeff leads a team of seven in shaping the strategic direction for various sports categories and managing key athlete partnerships with organizations such as the Canadian Soccer Association, MLS, NHL, NBA, CFL, and MLSE. Previous roles include Director of Sport and Event Marketing at adidas, where Jeff oversaw athlete relations and ensured contractual commitments were fulfilled, and Manager of Soccer & Basketball Communications, focusing on in-store brand messaging and team guidance. Prior experience includes serving as Retail Marketing Manager for the NHL, facilitating partnerships between the league and its licensees, and working as Custom Club Manager for Mizuno Corporation. Jeff holds a B.A. in English and History from Carleton University and a Marketing diploma from Algonquin College.