Kathryn Swarbrick

Kathryn Swarbrick currently serves as the General Manager/SVP for North Europe at adidas since November 2021. Prior to this role, Kathryn was the Commercial and Marketing Director at The Football Association from October 2019 to November 2021, overseeing the commercial and marketing strategies for a diverse portfolio including 29 England teams and Wembley Stadium. Kathryn's extensive experience also includes positions at PepsiCo, where roles included Vice President for Europe and Marketing Director for the UK, as well as several key positions at Heineken, such as Global Brands Director and International Sales Director. Kathryn began a formal education at Nottingham University Business School from January 1998 to January 2000.