Katrin Hoang is currently the Manager of Consumer Insights at adidas, where they leverage their expertise in market analysis. They previously worked as a Project Manager at ITONICS from 2019 to 2021 and held various roles at adidas, including Assistant Manager of Digital Analytics and Manager of Strategic Market Insights. Katrin's diverse experience also includes a position as a Software Quality Assurance Engineer at Endava Berlin in 2021 and earlier roles as a Sales Associate at Patrizia Pepe and an intern at adidas. They hold multiple master’s degrees from institutions including the University of Erlangen-Nuremberg and UPC School, along with a bachelor's degree from Technische Hochschule Ingolstadt.
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