Adidas
Kelly Kikuta is a seasoned design professional with extensive experience in the footwear and action sports industries. Currently serving as Design Director for Adidas Golf since May 2016, Kelly oversees the entire design process while managing a team of designers to uphold the brand’s vision and quality. Previous roles include Senior Footwear Designer at New Balance Numeric, where Kelly led the performance footwear collection, and Senior Footwear Designer at Globe International Ltd., where establishment and leadership of a North America based design team occurred. Additionally, experience includes Design Director positions at Gravis Footwear and DVS Shoes, focusing on innovative product design and collaboration with professional athletes. Kelly began a career in design as an Industrial Designer after earning a Bachelor’s of Science in Industrial Design from California State University, Long Beach.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.