Adidas
Lorenza Zenobio is an accomplished professional currently working as an Assistant Product Manager for Footwear BU Football at adidas since November 2024. Previous experience includes a Marketing Intern role at adidas, where Lorenza managed promotional campaigns for 24 factory outlets in Spain and Portugal and supported marketing operations. As a Country Manager for Matchday Nutrition GmbH, Lorenza oversaw market entry and operations in Italy, serving as the primary contact for local football players and customers while managing social media. Additional roles include a Studio Assistant at Rocycle and a Communication and Marketing Intern at Mani Tese. Lorenza's educational background encompasses a Master of Science in Sport Management from Deutsche Sporthochschule Köln and a Bachelor of Science in International Economics & Management from Università Bocconi, complemented by an exchange semester at Simon Fraser University's Beedie School of Business.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.