Marc Makowski

Senior Vice President Creative Direction & Innovation at Adidas

Marc Makowski has over 20 years of experience in the sports and economics sectors, primarily at adidas from October 2003 to July 2023, where roles included Senior Vice President of Creative Direction & Innovation, Vice President of Innovation Portfolio & Foresight, and Senior Director of Strategic Insights in Consumer Strategy & Market Insights. Additionally, Marc Makowski completed internships at BMW in Motorsport Sponsoring & Business Relations and at Deutsches Sport Fernsehen in PR and Communications. Academic credentials include a Diploma in Sports and Economics from the University of Bayreuth, earned between January 1999 and January 2005.

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