Maritza Helfferich

Maritza Helfferich has extensive experience in brand communications and business consulting, currently serving as Sr. Manager of Brand Communications Operations at adidas since September 2008. Maritza also holds the position of Senior Business Consultant focused on continuous improvement and has managed various projects and purchasing operations. Additionally, since 2011, Maritza has worked as a Gewichts- en sportvoedingsconsulent, providing nutritional advice to enhance sports performance, manage weight, and facilitate lifestyle changes, and is affiliated with the Beroepsvereniging Gewichtsconsulenten Nederland (BGN). Previous roles include merchandising at Amnesty International and assistant purchasing at Outokumpu Stainless b.v. Maritza's academic qualifications include a Post-doc Master in Meertalige bedrijfscommunicatie from Ghent University and a Master in Europese studies from the Universiteit van Amsterdam, along with certifications such as Lean Six Sigma Green Belt and Gewichts- en sportvoedingsconsulent.