Adidas
- Marrit Botma
Marrit Botma is a seasoned professional with extensive experience in digital strategy and product management, currently holding the position of Senior Manager Digital Strategy at adidas since August 2018. Marrit has also served as Senior Product Owner and Senior Delivery Lead during time at adidas. Prior to this, Marrit worked as a Business Consultant at Eniig and as an IT Consultant at IT Minds. Academically, Marrit holds a Master’s Degree in IT, Organisation and Communication from Aarhus BSS - Aarhus University, and double Bachelor's degrees in Global Business Engineering and IT Engineering from VIA University College.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.
