Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide.

Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. 

Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel.

Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.

Apparel & Fashion

Consumer Goods

Retail

Sports

Adidas

Bjørn Gulden

Michael Schrank

Arthur Hoeld

Alberto Uncini Manganelli

Scott Zalaznik

Jens Jacobsen Jensen

Hoa Ly

Claire Mason

Lisa Brew Markusen

Harm Ohlmeyer

Martin Shankland

The Digital Operations and Technology team at Adidas is responsible for driving innovation and enhancing efficiency across all digital platforms. This team focuses on developing and implementing cutting-edge technologies, optimizing digital product strategies, and ensuring robust data analytics and cybersecurity measures. By collaborating closely with various departments, they aim to enhance the consumer experience and streamline operational processes, all while supporting Adidas’s commitment to sustainability and sporting excellence.

Digital Operations and Technology

Marketing and Communications

Product Development and Management

Digital Operations and Technology

About

Team members

Other teams at Adidas

Marketing and Communications

Product Development and Management