Matteo Cattaneo

Matteo Cattaneo is an experienced professional in the sports merchandising and marketing sector, currently serving as the Senior Category & Merchandising Manager for Football licensed & Motorsports at adidas since July 2022. In this role, Matteo drives category strategy for prominent football license partners and manages cross-channel distribution across Southern Europe. Previously, Matteo held multiple managerial positions at adidas Italy S.p.A., including Sr. Manager GoToMarket for Football & Sports, where responsibilities included leading the GTM sports team and developing European strategies for football and running categories. Matteo’s career began as an internship in master data management and progressed through various roles, including Jr. Category Manager and Trade Marketing Manager, showcasing a strong track record in market analysis, marketing plans, and sales forecasting across multiple sports categories.