Matthijs Mathlener

Matthijs Mathlener is a seasoned professional in the retail and marketing sectors with extensive experience at adidas, where roles have included Senior Director Omni Channel Consumer Experience Europe and Senior Director Retail Operations Central Europe since August 2012. Matthijs has a strong focus on brand activation strategies and retail store operations, ensuring excellence in seasonal concept activations across physical and digital channels. Prior experience includes positions such as Senior Director Omni Channel Marketing and Director Wholesale Activation, responsible for account marketing and strategic planning in the DACH region. Matthijs's career began at Reebok Area Central as Senior Trade Marketing Manager and included a role at Yokohama Europe as European Motorsport Manager. Matthijs holds educational credentials from Inholland University of Applied Sciences, ACHG, and BSG.