Michelle Khoo

Michelle Khoo is a seasoned professional in the retail and ecommerce sectors, currently serving as Senior Product Manager for KR Market Success at adidas since April 2022. Previously, Michelle held various pivotal roles at Nike from January 2019 to March 2022, including Partner GTM Excellence for SEA&I, where innovative systems and processes were piloted to enhance B2B operations. Michelle also contributed to the successful launch of Nike's DTC shopping app across multiple countries during a seven-month assignment with the Nike App Business Team. Early experience includes the role of E-Shop Specialist at Dover Street Market Singapore, focusing on ecommerce operations and digital communications. Michelle earned a Bachelor of Arts degree in Sociology from the National University of Singapore.