Nick Fewtrell is currently the Director Go To Market - Football at adidas, a role they assumed in 2025. Previously, they held various director-level positions at adidas, including Director of Concept to Consumer and Director of Activation, as well as roles at Kellogg Company and Twinings. Nick began their career in sales as a Regional Account Manager and advanced to National Account Executive, showcasing extensive expertise in key account management and market strategy. They earned a BA (Hons) in Business Studies from the University of the West of England in 2003.
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