Adidas
Nikhil Mahajan is a seasoned professional with extensive experience in digital operations and sales strategy, currently serving as the Sr. Director of Digital Operations at adidas since January 2017. In this role, Nikhil leads direct-to-consumer eCommerce operations across 30+ countries in Emerging Markets, overseeing a team responsible for site operations, platform stability, and customer service. Previously, Nikhil held various positions at adidas, including Director of Digital Operations and Sr. Manager of Digital Strategy & Operations. Nikhil's career began at ZS Associates, where contributions as a Business Consultant and Associate Consultant focused on sales operations and analytics for leading pharmaceutical companies. Nikhil holds an MBA from the Indian School of Business and a Bachelor’s degree in Electronics and Communications Engineering from Delhi College of Engineering.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.