Paula Calazans

Paula Calazans holds extensive experience in retail analytics and consumer insights, currently serving as Senior Manager for both Retail Analytics and Consumer Insights & Analytics at adidas since February 2016. Prior to adidas, Paula worked at SAS from September 2014 to January 2016 as a Pre-Sales Consultant, focusing on tailored demonstrations of SAS solutions for diverse industries. Previous roles include Market Research Analyst at SKIM, where market research projects were delivered for FMCG and Telecom clients, and several analytical and consulting positions at SAS, where significant contributions to client projects were made. Paula’s early career included internships that enhanced predictive modeling and business intelligence reporting in the insurance sector. The academic background features an MBA from COPPEAD with a focus on Strategy, Organizations, and Information Systems, along with a Statistics undergraduate degree from Escola Nacional de Ciências Estatísticas.