Adidas
Rafael Fante Da Ros is a seasoned professional in digital operations and IT management, currently serving as the Senior Director of D2C Digital Operations at adidas since October 2022, where Rafael Fante leads order management and platform operations for the European Ecom channel. Prior experience includes a significant tenure at RB from June 2012 to October 2022, where roles ranged from Regional IT Director for Latin America to Global IT Director positions, focusing on digital transformation, media ROI optimization, and eCommerce strategies. Rafael's early career includes roles at Procter & Gamble and Itaú Unibanco, complemented by a Master's in Administration from FGV and a Bachelor's in Electrical Engineering from Instituto Mauá de Tecnologia.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.