Rajeev S.

Rajeev S. is a Senior Manager specializing in Conversion Rate Optimization at adidas since October 2021, previously serving as the Manager for Digital Experience Optimization. Rajeev's role encompasses driving a continuous discovery process to enhance user journeys and collaborating with global teams to optimize behavioral and lifecycle email programs. Prior experience includes a Coordinator position for CRM Campaigns at PVH Corp., where Rajeev managed campaign execution and testing, and a Retention Marketing Executive role at The Institute of Directors, focusing on customer engagement strategies. Rajeev began a career in digital marketing with Volkswagen and has roles in business analysis and project coordination, specifically within financial records for the Government of Alberta. Educational qualifications include a Bachelor of Commerce in International Business and Marketing from MacEwan University and an International Exchange Programme at HAN University of Applied Sciences.