Reed Kang

Reed Kang is an accomplished marketing professional with extensive experience in brand activation and sales development. Currently serving as Marketing Director for Umbro in mainland China since August 2021, Kang leads all marketing initiatives for the brand. Prior to this role, Kang held multiple positions at adidas from April 2012, including Senior Manager for Key City Activation and Regional Brand Activation Manager, effectively overseeing marketing plans and regional activations to enhance brand presence and sales. Prior experience includes serving as Regional Category and Channel Sales Development Manager at Nestlé, where Kang managed business development strategies and marketing plans. Educational credentials include a Bachelor's degree in Scientific English from Sichuan University, awarded in 2005.