Rens Buisman has extensive experience in digital analytics, currently serving as a Senior Manager at adidas since February 2017, with responsibilities that include leading teams in both management reporting and experience analytics solutions. Rens has successfully coordinated analytical needs with senior leadership, developed new datasets, and utilized data storytelling to improve collaboration between digital platforms. Previous roles include managing digital analytics focused on membership experiences, where Rens provided actionable insights on customer interactions, as well as positions as Assistant Manager and Digital Trainee that emphasized web and app analytics. Earlier career experiences include roles at Havas Media Group and Otravo, enhancing online marketing strategies and contributing to SEO initiatives. Rens holds dual Bachelor's degrees from Tilburg University and has conducted research on customer feedback and search engine optimization during earlier academic pursuits.
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