Roy Lan is an experienced marketing professional with a proven track record in brand management and strategic marketing across various industries, particularly in sports and lifestyle brands. With expertise in leading regional marketing initiatives for companies such as Under Armour, ASICS Corporation, and adidas, Roy has successfully executed campaigns that achieved significant participation, sales growth, and media reach. Notable accomplishments include the "Best Sports Event" Gold Award for the Test Of Will 2017 and the "Best PR Campaign: Fashion & Apparel" Silver Award for the GEL-LYTE III campaign. Educational background includes a Bachelor of Business Management from Singapore Management University and an Executive Education in Digital Marketing from the National University of Singapore.
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