Sarah Carlson

Sr. Program Manager - Digital Commercial Programs at Adidas

Sarah Carlson is a seasoned professional with extensive experience in digital commercial programs, primarily at adidas since July 2012. Currently serving as a Senior Program Manager, Sarah oversees key business programs within the NAM Digital organization, leading a team of program managers and managing cross-functional work-streams. Previous roles at adidas include Project Manager focused on gap-closing initiatives and high-value launches, and Manager of eCommerce Business Development, where Sarah developed new digital partnerships and grassroots activations. Earlier career experience at Fred Meyer Jewelers encompassed various roles in eCommerce, ranging from HTML Specialist to Vendor Receiving and Store Auditor, ensuring comprehensive expertise in site management, content creation, and inventory control. Sarah holds educational credentials from Clark College.

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